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InterContinental Hotels Group and Ant Group cooperate to open a new era of international hotel brand

  • Author:Tiffany
  • Source:NJC
  • Release on:2020-09-01
InterContinental Hotels Group and Ant Group cooperate to open a new era of international hotel brand mobile payment

InterContinental Hotels Group and Ant Group announced their cooperation in Shanghai today. From now on, all hotels in the mainland of InterContinental Hotels Group in Greater China will be fully integrated into the Zhima "Credit Accommodation" system, becoming the first international hotel that has opened the official booking channel of Zhima Credit for payment group. Eligible guests of Zhimafen can enjoy the convenience of "0 yuan booking, 0 yuan deposit, and 0 second check-out" when booking hotels in mainland China. This strategic cooperation will fully open a new era of mobile payment for international hotel brands in China, and further demonstrate the determination and commitment of InterContinental Hotels Group to develop the Chinese market and deploy in digitalization.

Guests with a Zhima score of 600 and above do not need to pay for the room in advance when booking a hotel room in the mainland area through the official IHG APP or Alipay applet, and do not need to pay a deposit in advance when checking in. When checking out, the guest only needs to return the room card, and the hotel will settle the deduction through Alipay according to the actual consumption of the guest. After the access of InterContinental Hotels Group, the maximum single room night free limit for Zhima Credit stays reached 5,000 yuan, making the check-in and check-out procedures faster for guests, and there is no need to occupy their own funds during their stay.

Daniel Aylmer, Chief Operating Officer of InterContinental Hotels Group Greater China, said: “As the first batch of foreign companies to enter China after the reform and opening up, InterContinental Hotels Group has always rooted in the Chinese market and is committed to localized development. There are 11 brands and more than 480 hotels in the district, and we have always insisted on improving the consumer’s staying experience with the “real hospitality”. The popularization of mobile payment applications in China has been at the forefront of the world under the leadership of Alipay. To better comply with the payment habits of Chinese customers, we have fully integrated Zhima Credit Residences in the Alipay applet and the official booking channel of IHG® App to create a more convenient mobile payment experience for loyal members."

Wang Xi, Head of Commercial Credit of Zhima Credit, said, “As a leading international hotel group in the industry, InterContinental Hotels Group is in line with the concept of Zhima Credit in terms of digital layout and user experience enhancement. In this cooperation, we are targeting high-star hotel guests A breakthrough has been achieved in the deposit-free limit, covering the deposit and room rate as much as possible, realizing a reservation of 0 yuan, a deposit of 0 yuan, and a check-out of 0 seconds. Relying on the Zhima Credit System, Zhima Credit Residential can waive or freeze high payments for staying guests The pressure of the deposit will shorten the check-out time and improve the interaction efficiency between the hotel front desk and the user."

According to analysis by the hotel industry, due to the higher room prices in star-rated hotels, the corresponding room rates and deposits are relatively high. For business guests, paying deposits and room fees before check-in will take up more money and bring inconvenience to travel; at the same time, star-rated hotel guests have higher requirements for hotel services, and the waiting time for check-out Longer, but also indirectly affects the experience of staying.

Over the past five years since its launch, Zhimafen has provided multiple credit services in more than 40 scenarios including leasing, retail, and catering. Public data shows that, as of now, in the field of deposit-free, Zhima Credit has exempted users from deposits of more than 100 billion yuan. From the one-hundred-yuan power bank and bicycle to the current star-rated hotel up to 5,000 yuan, the effect of Sesame Points on users’ credit life experience is becoming more apparent.

From September 1st to September 13th, users with a Zhima score of 600 points and above can enjoy a discount of up to 299 yuan after successfully booking a hotel in the mainland area of ​​the InterContinental Hotels Group through credit stay.

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