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Hotel + community becomes a new business model

  • Author:Tiffany
  • Source:NJC
  • Release on :2020-05-29
Hotel + community becomes a new business model

As the saying goes, "distant relatives are not as good as close neighbors". During this time, the hotel helped the neighboring communities to fight against the epidemic together, taking the neighborhood relationship that was not valued before to a step further. In fact, hotels should not only serve tourists from different places, but also pay attention to local residents; serving the community is not only a social responsibility, but also can promote the innovation of hotel business models.

With the development of economy and society, the relatively closed pattern between hotels and surrounding communities has been gradually broken. More and more residents of surrounding communities have become consumers of hotels, and the development of hotels has also adversely affected the lifestyles and lives of residents of surrounding communities. surroundings. During the epidemic prevention and control period, the hotel, as a neighborhood neighbor, served the community and residents, reflecting the true feelings of suffering.

The practice of hotels to help the community fight against epidemics

After the outbreak, many hotel companies not only donated materials to Hubei and other places, but also helped nearby communities fight the outbreak, provided food and water for the frontline staff and community neighborhood committees, and actively procured disinfectant, protective clothing, masks, etc. The materials urgently needed for the prevention and control of epidemic situations shall ensure that the community's epidemic prevention work is carried out normally.

There are also hotel companies that take into account the problems of eating and buying food for elderly people with financial difficulties during the epidemic, and provide free lunches for elderly people with financial difficulties in the community. Hoteliers also use their professional skills to help the community do a good job in preventing and fighting epidemics.

For example, it was learned that the frontline epidemic prevention personnel in the community are under pressure and lack of manpower. Some hotel front-end employees are responsible for information registration and pass issuance of out-of-community personnel in the community. After-cooking staff deliver living materials to residents isolated in the community, employees of the personnel department establish communities WeChat group to share the community's anti-epidemic trends and information.

Although the hotel industry has also suffered a lot during this time, many hotels still care about the community and help the surrounding communities to overcome the difficulties together, let the surrounding communities feel the real benefits, and let the communities like the hotel. A good relationship with the community goes a step further.

Although the hotel industry has also suffered a lot during this time, many hotels still care about the community and help the surrounding communities to overcome the difficulties together, let the surrounding communities feel the real benefits, and let the communities like the hotel. A good relationship with the community goes a step further.

Hotel + community becomes a new business model

Before the outbreak of New Coronary Pneumonia, many hotels began to realize the importance of "community value" and actively served the community. For example, an international hotel group launched the "Service Community Day" activity to give back to the surroundings in various forms. community.

Some hotels also took this opportunity to find new business models and create a hotel's community functions, such as opening sports venues in the hotel, attracting residents to play basketball, and covering the crowd within 3 kilometers.

There are also many foreign hotels that directly define themselves as "community hotels", positioning the hotel's main target customer group as residents of surrounding communities, while taking into account other customer source markets. For example, the business concept of Hanare Hotel in Japan is The Whole Town = Your Hotel. The Hanare Hotel is transformed from two homestays, one is used for accommodation, and the other is used as a hotel reception and leisure club. There are coffee houses, galleries, restaurants, exhibitions and other spaces, so that the residents in the surroundings can come here for leisure and entertainment even if they do not stay.

So, how can the hotel further build a harmonious and close relationship with the community?

1. Improve community service awareness and strengthen community service capabilities.

2. Combining its own positioning, innovating the business model of serving the community.

3. Actively participate in community activities and community governance

4. Actively assist in improving the living environment of surrounding communities

5. Actively promote the employment of residents in surrounding communities in hotels.


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