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Hilton: Steady development and strengthening of layout

  • Author:Tiffany
  • Source:NJC
  • Release on:2020-10-14
Hilton: Steady development and strengthening of layout

Recently, Hilton held a celebration ceremony full of local traditional characteristics in Shenzhen to celebrate the relocation of the group's southern regional headquarters in Greater China. This move means that Hilton maintains a steady pace of development in the post-epidemic period, strengthens its strategic layout, further develops and cultivates the southern Chinese market, and steadily moves towards its goal of opening thousands of stores by 2025.

John Burger, Vice President of Operations for Hilton Greater China and Southern Mongolia, said: "The provinces and cities in southern China have always been one of Hilton's key development business areas. We manage and operate 9 major brands that land in China here. The South has a wealth of tourism. There are many resources and tourist destinations. At the same time, the economy of southern China is active, the economic strength is global attention, and the demand for business travel is extremely strong; the Guangdong-Hong Kong-Macao Greater Bay Area plays a supporting and leading role in the national economic development and opening up, and its economic development potential is unlimited. Later, the functions of Hilton's southern regional headquarters will be further strengthened to create favorable conditions for achieving the goal of 1,000 stores in 2025."

At the relocation ceremony of the Southern Regional Headquarters, Li Xianfeng, Vice President Brand of Hilton Greater China and Mongolia Select Service Hotel, said: "Hilton Garden Hotel Greater China Headquarters will also be located in the new Southern Regional Headquarters. With the gradual recovery of the economy and business travel With the restoration of the Hilton Garden Inn, a hotel brand that can meet consumers’ escalating consumer demand and has strong anti-risk capabilities has won the favor of owners and guests. As of the third quarter of 2020, Hilton Garden Inn has been in the Greater China region. Opened 22 hotels and signed more than 70 projects. After 2020, it will grow at an average rate of 4 core high-quality projects per month. Moving into the new location will help us get closer to the vast market with unlimited potential and continue to develop."

Shenzhen is located in the core area of ​​the Guangdong-Hong Kong-Macao Greater Bay Area, with various modes of transportation such as air, high-speed rail, waterway, and subway, making it extremely convenient for passengers. As the first international hotel management group to set up a regional headquarters in Shenzhen, Hilton values ​​Shenzhen's superior geographical location, convenient transportation conditions, vibrant economy, and strong radiation capabilities at home and abroad. The completion of Shenzhen’s new southern center and the relocation of the Hilton Garden Hotel brand headquarters have enabled Hilton to get closer to the market, close to owners and potential owners, and grasp the pulse of the market; at the same time, it is convenient to manage the hotel business in the jurisdiction, improve efficiency, and promote business growth.

The new southern regional headquarters is located in Nanshan District, Shenzhen. It is responsible for operating about 50 hotels in the south, including Waldorf Astoria, Conrad Hotels and Resorts, Hilton Hotels and Resorts, DoubleTree by Hilton Hotels and Resorts, Curio Collection by Hilton, and Tapestry Collection By Hilton, Hilton Garden Inn, Homewood by Hilton and Hampton by Hilton brands will all land in the south at present and in the near future. It is expected that by the end of the year, more than 13 new hotels will be completed, two of which are brand new garden hotels.

In 2017, Hilton announced its development strategy in China, planning to open 1,000 hotels in Greater China by 2025. Although it will be affected by the new crown epidemic in 2020, it will resume business development and development at a solid pace. In June of this year, Hilton signed an exclusive management license agreement with Fengyue Hotels and Resorts, a core alliance company of Country Garden. Fengyue Hotels & Resorts has become the exclusive strategic cooperation of Homewood by Hilton in China, opening 1,000 Homewood by Hilton hotels in mainland China. This is an unprecedented scale of cooperation that is rare in the hotel industry, and the milestone agreement will pave the way for the industry to return to growth.