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Hilton Hotels & Resorts Launches "China Consumer Travel Blue Book"

  Surveyed nearly 3,000 Chinese travelers and found that people still prefer to communicate directly, especially when traveling for inspiration or having problems while traveling.
The Hilton Group's flagship brand, Hilton Hotels & Resorts, today launches the Hilton Hilton China Consumer Travel Blue Book 2017 to explore factors that affect traveler behavior and travel preferences.


Hilton Hotels & Resorts Launches "China Consumer Travel Blue Book" and Launches New Brand Campaign

  The report [1] surveyed nearly 3,000 Chinese travelers and found that people still prefer to communicate directly, especially when taking inspiration from travel or having problems while traveling; at the same time, the report also shows that travelers are prevalent in social media sharing Real travel experiences during the trip; the report also highlights the critical importance of leisure and business travelers on the road.

Face to face communication is still the most influential, some people look for inspiration in social media

What exactly makes people plan to travel? One of the important factors affecting the travel of Chinese people today is still the face-to-face communication with friends and family. 55% of respondents said word of mouth is an important factor affecting travel, they are inspired by anecdotes in the face of communication. In the meantime, 50% of respondents said that social media including WeChat friends' travel photos or Weibo travel photos can inspire them to go out and communicate with the world.

The hotel staff's help is of paramount importance to the guests

The survey explores where travelers think they are important on vacation and finds that traditional hospitality still determines the pleasure of traveling. Whether traveling for business or leisure, 27% of respondents said they would solve the problem by consulting the hotel staff. These issues include common trips such as getting lost, deciding what to do and where to go, and how to find hotel locations and packing luggage. The importance of social media and travel apps is followed by 20% and 17%, respectively, however, it is more common for experienced concierges and other hotel staff to communicate directly because they have a very intuitive understanding of the destination and experience. 


In the leisure travel with his family companion is most important, convenient transportation is the decisive role in business travel

In the survey, 92% of respondents considered "family travel" as an important aspect of travel planning. The diverse needs that accompany family travel require very high levels of amenities, and 86% of single respondents hope that amenities will meet the special needs of both parents and children. And for more than 50% of business travelers, the most important are the convenient restaurant location and the possibility of exploring the city in depth.

Dynamic posting on social media has become a regular, highly sought after experience

For all respondents, being able to share travel experiences is one of the most important parts of a perfect vacation. Undoubtedly, the use of social media is of the utmost importance to today's traveler. In this regard, the data also shows that more than two-thirds of respondents update their social media daily. When asked about the frequency of updates, 30% of respondents reported new developments throughout the trip, with 25% of respondents posted several times a day, and 24% of respondents updated each night before going to bed .

Due to the fact that dynamic posting on social media has become commonplace, people have very high demands on the uniqueness of activities and experiences. Twenty percent of respondents admitted that the reason they are trying out new experiences is to publish on social media and share them with friends. Location of the hotel is also particularly close to the city's landmarks and top attractions, with 91% of leisure travelers hoping to be closer to these locations.

The release of the Blue Book highlights Hilton Hotels & Resorts in the industry's leading position. In the meantime, Hilton also released a brand new event "Here, Open World". In addition to the Blue Book, the brand new Creative Outdoor Advertising will continue to be exhibited in high-traffic areas and terminal buildings at the busiest airports in the country, including Shanghai and Beijing. The event explained the value of travel, "the world is so big, I want to see" to encourage Chinese travelers to actively explore the world. With 570 hotels spread across six continents, Hilton Hotels & Resorts aims to enrich guests' extraordinary travel experience with memorable memories of world-class service through its global footprint.As an example of excellence in the hospitality industry, Hilton Hotels & Resorts is committed to providing guests with a comfortable home away from home. Whether guests are traveling on business, pursuing romance, staying with family, or simply looking for new experiences, Hilton and its staff are the perfect choice for guests to create unforgettable memories and meaningful experiences. Here, Hilton opens the world for you.